And lastly, the consumer needs to perform a specific user action, such as by storing a phone number or ticking a box to give his consent.īut what will happen when Facebook decides to allow companies to advertise via this channel? Would the consumer still be willing to use the chat service or would he feel that it infringes on his privacy? The WhatsApp revenue modelsĪfter Facebook paid 19 billion for the takeover of WhatsApp, we only had to wait for the rollout of a revenue model. When you, as a company, decide to send promotional content, you first have to communicate clearly for which type of content the consumer registers.

Besides that, the consumer first must give his consent before the company can send the user personalized content. No ads, No games, No Gimmicks’| Jan Koum, former CEO WhatsAppĬontrary to platforms like Viber, WeChat, Instagram, and Facebook Messenger, WhatsApp deliberately chose not to allow ads or promotional content in order to ensure an optimal user experience. It enables companies to reach their customers in a familiar and natural way, via the channel the consumers continuously use anyway. Users must have registered or given an opt-in opt-in to be able to receive the messages.įor the sending of updates and notifications such as flight tickets, order confirmations, or reminders for appointments, the added value of the WhatsApp Business API is obvious. In addition to the manual sending of WhatsApp messages, this API also offers the option to send personalized transactional messages automatically.

The WhatsApp Business API has been launched in a limited beta version and allows companies to communicate with their users via WhatsApp. WhatsApp Business API: the WhatsApp revenue model

Skype sign up wont work